It is the job of the personal trainer to help clients reach their goals in a safe and effective manner. However, it can be easy to lose sight of the big picture of a client’s life and have tunnel vision on specific training aspects that may not matter.

Professional standards can differ from gym-to-gym, studio-to-studio, and personal trainer-to-personal trainer, but all professional personal trainers can benefit from focusing on specific goals.

This article examines potential reasons why the “specialist” personal trainer may be able to thrive over the “one-stop shop” personal trainer.

The initial interview is the starting point for the client-trainer relationship and sets the tone for the emotional connection and the development of trust and value for a long-lasting professional relationship.

With each experience of training a new client comes an opportunity to research, consult, and learn something new. The career-driven personal trainer will learn from their mistakes, build on their successes, and utilize their knowledge base with each new client they encounter.

Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.

Every fitness professional should strive to become a leader in the fitness industry. This will ensure continuity across the field of fitness and assist in the establishment of standards of professionalism.

In this article, three outstanding fitness professionals share their thoughts and experiences on the importance of communication in the personal training field.

To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.

High standards improve the quality of professionals working within the fitness industry. This article provides steps that may help to increase income for personal trainers.