If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

While exercise is safe for most participants, many screening strategies have been implemented to reduce the likelihood of injury, and possibly death, from exercise. This article shares an objective strategy for selecting an appropriate assessment method based on a client’s resistance training status and experience.

The purpose of this article is to provide an introduction to contrast training, including how it is defined, what variables are utilized, and examples of how to use it in training.

New York, NY –Technogym, the leading producer of design and technology-driven wellness and fitness equipment and solutions, today announced a new strategic partnership with the National Strength and Conditioning Association (NSCA), the worldwide authority on strength and conditioning research and education.

David Crump, Owner of Spark Fitness and a business consultant, discusses the importance of utilizing systems to improve the customer experience.

The purpose of this article is to provide the reader some direction and suggestions for how to make the transition to online personal training smooth and successful.

The goal of this brief review is to describe what classifies as high-intensity interval training (HIIT) and summarize the potential benefits for various populations: athletic, general, and clinical.

This article examines ways that personal trainers can take steps in order to effectively reduce the risk of clients suffering a training-related injury.